Behavioural Data Analysis of ITR Users in  Clear Tax

Author(s)	Harshitha S, Nishchal Somayaji
Country	India
Abstract	The rapid digital transformation of India's taxation system has significantly increased the adoption of online tax filing platforms. Among these platforms, ClearTax has emerged as one of the leading digital tax service providers, offering simplified Income Tax Return (ITR) filing solutions for individual taxpayers and businesses. This research examines the behavioural patterns of ITR users with a specific focus on the factors influencing the adoption and continued usage of ClearTax. A descriptive research design was adopted, and primary data were collected from 150 respondents using a structured questionnaire. The collected data were analysed using descriptive statistical techniques, including frequency distribution and percentage analysis. The findings indicate that ease of use, expert assistance, trust, convenience, and pricing significantly influence users' behavioural intentions toward digital tax filing. The study also identifies behavioural barriers such as concerns regarding data privacy, limited digital literacy, and dependence on professional guidance. The findings provide useful insights for fintech companies, policymakers, and digital taxation platforms to improve customer experience and strengthen long-term user engagement
Published In	Volume 7, Issue 7, July 2026
Published On	2026-07-20

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