Generative AI in Pharmaceutical Content Operations Accelerating Medical-Legal-Regulatory Review and HCP Communication at Global Scale

Author(s)	Maneesh Gupta
Country	United States
Abstract	The pharmaceutical content supply chain (encompassing the creation, review, approval, and distribution of medical and promotional materials) remains one of the most complex operational functions within the industry. This process is governed by strict regulatory standards designed to ensure that all communications with healthcare professionals (HCPs) are accurate, balanced, and compliant. However, the increasing demand for timely, personalized, and omnichannel engagement has placed significant pressure on traditional content operations, which were not designed for current scale or speed requirements.
Field	Engineering
Published In	Volume 7, Issue 6, June 2026
Published On	2026-06-29
DOI	https://doi.org/10.70528/IJLRP.v7.i6.2281

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