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Call for Paper Volume 7 Issue 6 June 2026 Submit your research before last 3 days of to publish your research paper in the issue of June.
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The Impact of FOMO and Meme Marketing on Generation Z Consumer Engagement: A Conceptual Study

Author(s) Mr. Param Dharmeshbhai Patel, Mr. Harsh Kalyani
Country India
Abstract The rise of social media has significantly changed the way brands interact with Generation Z consumers. Among the various digital marketing strategies, FOMO (Fear of Missing Out) marketing and meme marketing have gained considerable attention due to their ability to attract, engage, and influence young audiences. FOMO marketing creates a sense of urgency and exclusivity, encouraging consumers to take immediate action, while meme marketing uses humor, relatability, and trending content to enhance brand visibility and engagement. This conceptual study examines the impact of these two marketing strategies on Gen Z consumer engagement using secondary data from academic journals, industry reports, and digital marketing studies. The findings suggest that both FOMO and meme marketing positively influence consumer attention, social media interaction, brand recall, and purchase intention. The study highlights the importance of authenticity, cultural relevance, and emotional connection in engaging Gen Z consumers. The research contributes to the understanding of contemporary digital marketing practices and provides valuable insights for marketers seeking to build stronger relationships with younger audiences.
Keywords FOMO Marketing, Meme Marketing, Generation Z, Consumer Engagement, Social Media Marketing, Digital Consumer Behavior.
Field Business Administration
Published In Volume 7, Issue 6, June 2026
Published On 2026-06-07
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