Exploring the impact of Business Intelligence on e-commerce performance: An analysis

Author(s)	Rajeshwari S N, Dr. Nikhil Rathod
Country	India
Abstract	This study explores the role of Business Intelligence (BI) in enhancing e-commerce performance by focusing on its impact on decision-making, process optimization, and organizational efficiency. BI has emerged as a transformative tool, influencing key areas such as customer intelligence, supplier relationships, internal efficiency, and competitor analysis. The findings underscore BI's ability to optimize supply chain management, streamline operations, and enable data-driven decision-making. By leveraging BI, e-commerce organizations can improve market responsiveness, enhance customer satisfaction, and maintain competitive advantage. The study also highlights the role of BI in fostering collaboration and knowledge sharing within organizations, creating a data-driven culture essential for sustained growth. Furthermore, BI's integration into e-commerce workflows supports improved business process performance, contributing to strategic organizational outcomes. The research emphasizes that while BI is not a one-size-fits-all solution, its tailored application can significantly enhance performance, positioning BI as a critical resource for success in the dynamic e-commerce landscape.
Keywords	Commerce, Management, Business Intelligence, e-commerce, Customer satisfaction, BI.
Published In	Volume 3, Issue 1, January 2022
Published On	2022-01-17

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