International Journal of Leading Research Publication

E-ISSN: 2582-8010   •   Impact Factor: 9.56

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Monthly Scholarly International Journal

Call for Paper Volume 7 Issue 3 March 2026 Submit your research before last 3 days of to publish your research paper in the issue of March.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 3
March 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Augmented Reality in Malls

Author(s) Dr. S. Prabakaran, Ragunandha M, Tamilarasu S, Vetrimani S, Sathiya Prakash G
Country India
Abstract The rapid development of the Augmented Reality (AR) technology has brought new possibilities regarding the enhancement of user experiences in various industries, and the retail will be one of the first to receive it. In this paper, the research questions are put regarding the application of AR in shopping malls to provide a hotel and interactive shopping experience. The AR technology applied to mobile applications and smart devices will assist customers with visualization of the products in 3D and information superimposition in real-time, and give AR instructions that will guide the customers through the intricate plans of the mall floor. The proposed system will also enable retailers to find new methods of interactive marketing, advertise customized promotion and devise methods of customer engagement. An AR system prototype was developed then tested in a simulated mall environment to assess the enhancement of user experience, navigational outcomes, and product engagement. The findings suggest the system is beneficial to enhancing user satisfaction in the mall, navigating better, and entail greater promotion content engagement. This research demonstrates how AR can improve user experience in malls, create more foot traffic into a mall, and provide insights through data for shoppers, retailers, and mall operators. Future research will be conducted on scalability options for the AR system, integration with wearable AR devices for real-time analytics that will improve the experience of a smart retail environment.
Keywords Augmented Reality (AR), Smart Retail, Indoor Navigation, AR Marketing, Customer Experience, Mobile AR Applications
Published In Volume 7, Issue 3, March 2026
Published On 2026-03-03
View / Download PDF File

Share this



CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJLRP DOI prefix is
10.70528/IJLRP

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 12 Cover Page Vol 6 Isu 10 Cover Page Vol 6 Isu 9

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJLRP
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijlrp.com