Hybrid Tourists in Faith-Based Destinations: Exploring Experience-Driven Consumption and Local Revenue Outcomes

Author(s)	Kapil Tiwari, Dr. Anuj Kumar
Country	India
Abstract	The shift of the tourism experience to an experience-based paradigm has brought about a great change in faith based travel. This paper examines the development of the so-called hybrid tourists, or persons who blend religious interests with leisure, cultural and experience seekers at faith-based destinations. This study will be based on a secondary, data-driven framework employing a recent report by UNWTO, WTTC, and the Ministry of Tourism (India) and peer-reviewed sources (202025) to focus on the impact of experience-focused consumption trends on local revenue. As is shown, hybrid tourists make a substantial contribution to the diversified local economies by spending on the hospitality, transport, cultural products, and experiences. The paper identifies a transformation between the traditional pilgrimage and the experience economy structures with consequences in terms of policy design, destination management and sustainable economic development.
Keywords	Hybrid tourists, faith-based tourism, experience economy, religious tourism, local revenue, India, secondary data analysis.
Published In	Volume 6, Issue 7, July 2025
Published On	2025-07-21

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