International Journal of Leading Research Publication

E-ISSN: 2582-8010   •   Impact Factor: 9.56

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Monthly Scholarly International Journal

Call for Paper Volume 7 Issue 3 March 2026 Submit your research before last 3 days of to publish your research paper in the issue of March.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 3
March 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Adoption of E-Commerce and Its Influence on Consumer Buying Behaviour and Retail Sales in Bhojpur District, Bihar

Author(s) Dr. Shiv Kumar Ravidas, Sikha Simran
Country India
Abstract The rapid expansion of e-commerce has significantly transformed consumer buying behaviour and retail business dynamics across India. With increasing internet penetration, smartphone usage, and digital payment adoption, even semi-urban and rural regions are witnessing a shift in purchasing patterns. The present study examines the adoption of e-commerce and its influence on consumer buying behaviour and retail sales in Bhojpur District, Bihar. The study aims to analyze the extent of e-commerce usage among consumers, changes in buying preferences, and the impact of online platforms on traditional retail sales and customer footfall. Using secondary data from academic journals, government reports, industry studies, and digital economy publications, the research explores factors influencing consumer acceptance of e-commerce, including price competitiveness, convenience, product variety, delivery services, and digital literacy. The findings indicate that while e-commerce has enhanced consumer access, choice, and price transparency, it has also posed challenges to traditional retail stores by reducing footfall and altering purchase frequency. However, the study also reveals that offline retail continues to retain relevance due to trust, personal interaction, and immediate product availability. The paper concludes that e-commerce and traditional retail are increasingly coexisting, with hybrid consumer behaviour emerging in Bhojpur District. Strengthening digital infrastructure, improving digital literacy, and enabling traditional retailers to adopt digital tools can ensure balanced retail sector growth and sustainable economic development.
Keywords E-Commerce Adoption, Consumer Buying Behaviour, Retail Sales, Digital Literacy, Online Shopping, Bhojpur District
Published In Volume 6, Issue 3, March 2025
Published On 2025-03-12
View / Download PDF File

Share this



CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJLRP DOI prefix is
10.70528/IJLRP

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 12 Cover Page Vol 6 Isu 10 Cover Page Vol 6 Isu 9

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJLRP
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijlrp.com