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From Moral Outrage to Market Loss: The Economic Impact of Israeli State Violence through Consumer Boycotts

Author(s) M T R Zubair
Country Turkey
Abstract This study examines public perceptions of the effectiveness of consumer boycott strategies targeting Israeli products in Türkiye and situates these perceptions within a broader political–economic analysis of Israel’s accelerating market losses. Using face-to-face survey data collected from 1,830 residents of Sakarya Province, the study identifies a clear and overwhelming public preference for coordinated, multi-channel collective action over passive, symbolic, or purely individual responses, reflecting a sophisticated understanding of how economic pressure operates through scale, synchronization, and persistence. Grounded in theories of political consumerism, reputational economics, and conflict-related market risk, the analysis argues that sustained Israeli state violence against Palestinians—widely documented by international human rights organizations as systematic and severe—has generated material economic consequences that extend beyond geopolitics into everyday markets. These consequences include declining consumer trust, contraction of demand across both political and non-political product categories, withdrawal by retailers and distributors seeking to mitigate reputational risk, and increased uncertainty affecting investment, exports, and commercial planning. The Turkish case illustrates how moral outrage, when operationalized through organized consumer networks, is transformed into an informal yet potent system of economic sanctions, demonstrating that legitimacy erosion in a globalized economy increasingly functions as a direct market liability with measurable economic effects.
Keywords Political Consumerism, Boycotts, Reputational Risk, Israel, Palestinians, Consumer Behavior, Moral Economy
Field Sociology > Politics
Published In Volume 7, Issue 1, January 2026
Published On 2026-01-31
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