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Optimizing Subscriber Retention: A Strategic Framework for Sustained Growth

Author(s) Shikha Agarwal
Country United States
Abstract Retention is a critical foundation for sustaining subscription-based businesses. While acquisition often receives greater attention, retention ensures continuity, profitability, and long-term viability. This paper outlines a pragmatic and scalable approach to improving subscriber retention grounded in empirical results and operational rigor. It draws upon academic literature, industry best practices, and direct experience managing large-scale subscription portfolios. A comprehensive retention framework is presented, followed by detailed analysis of practical methods for identifying and mitigating churn drivers, and strategies for building a durable retention engine.
Keywords subscriber retention, churn prevention, onboarding, engagement, habit formation, growth loops, retention framework, early winback, subscription business.
Field Engineering
Published In Volume 6, Issue 8, August 2025
Published On 2025-08-07
Cite This Optimizing Subscriber Retention: A Strategic Framework for Sustained Growth - Shikha Agarwal - IJLRP Volume 6, Issue 8, August 2025. DOI 10.70528/IJLRP.v6.i8.1735
DOI https://doi.org/10.70528/IJLRP.v6.i8.1735
Short DOI https://doi.org/g92pd2
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