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Store Layout and Design on Purchase Decisions

Author(s) Arulmozhi Kasthurirengan
Country United States
Abstract Store layout and design significantly influence consumer browsing behavior and purchase decisions. A well-designed layout can enhance the shopping experience, guide customers through the store, and increase sales by strategically placing products and creating an inviting atmosphere. Conversely, a poorly designed layout can lead to frustration and decreased sales.
Store layout and design significantly influence purchase decisions by affecting how customers navigate the store, interact with products, and experience the shopping environment. A well-designed layout can enhance product visibility, guide customers through the store, and encourage impulse purchases, ultimately boosting sales and customer satisfaction.
Keywords Shopping Experience, Cross Selling Opportunities, Comfortable Customers, Statistical Evidence, Store Environment, Empirical Evidence, Marketing, Consumer Behavior.
Field Engineering
Published In Volume 5, Issue 12, December 2024
Published On 2024-12-12
Cite This Store Layout and Design on Purchase Decisions - Arulmozhi Kasthurirengan - IJLRP Volume 5, Issue 12, December 2024. DOI 10.70528/IJLRP.v5.i12.1644
DOI https://doi.org/10.70528/IJLRP.v5.i12.1644
Short DOI https://doi.org/g9t8kp
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