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Search Engine Optimization: An Essential Digital Marketing Strategy for the Digital Age

Author(s) Dr. Bulusu Viswanadham
Country India
Abstract The advent of next-generation technologies has catalyzed the emergence of digital marketing, social media platforms, and an array of innovative tools that are transforming contemporary marketing practices. This paper examines the progression of digital media marketing strategies and explores methodologies for enhancing audience targeting precision to deliver optimal products to relevant consumer segments. Through a comprehensive literature review of digital marketing research, the study analyzes effective implementations across both commercial and non-profit sectors, particularly focusing on three core objectives: (1) optimizing marketing communications, (2) driving sales performance, and (3) cultivating sustainable customer relationships. The research emphasizes the critical role of digital media in today's marketing ecosystem, with particular attention to Search Engine Optimization (SEO) as a conceptual framework for addressing contextual challenges in digital promotion. Employing a critical hermeneutic approach, the study provides analytical insights for developing and evaluating SEO-based marketing strategies, offering both theoretical and practical contributions to the field of digital marketing.
Keywords search engine, SEO, online advertisement, keyword optimization, SEO tools
Published In Volume 2, Issue 8, August 2021
Published On 2021-08-02
Cite This Search Engine Optimization: An Essential Digital Marketing Strategy for the Digital Age - Dr. Bulusu Viswanadham - IJLRP Volume 2, Issue 8, August 2021.
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