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Gamification in Event Tech: Enhancing Engagement Through Behavioral Design

Author(s) Sarah Zaheer
Country India
Abstract The Gamification has been a primary driver of user motivation and engagement by pioneering the adoption of game-like elements, including leaderboards, challenges, and reward programs, into non-traditionally game-oriented settings. This research explores the dynamic impact of gamification strategies on levels of participation and user experience with a special focus on virtual and live events. Through the application of findings based on a variety of industries ranging from education to tourism, energy, customer service, and health care this article makes it explicit how gamification can be utilized to effectively drive behavior change and foster sustained engagement. Leaderboards facilitate healthy rivalry and facilitate social comparison, while challenges establish structured goals that facilitate user focus and progress. Reward programs, which can include virtual badges, points, or tangible rewards, are utilized to facilitate healthy behaviors and foster user retention. The research provides successful case studies and systematic reviews showing statistically significant increases in user interaction and satisfaction. Furthermore, it explores the psychological foundations of gamification, with a focus on intrinsic and extrinsic drivers. The research also evaluates technological architectures that facilitate gamified sites, including mobile applications and interactive websites, along with the implications of these tools for designers who seek to provide immersive and meaningful engagement. Finally, it provides recommendations for best practices in the integration of gamification components for facilitating engagement in various domains and audience segments
Keywords Gamification, User Engagement, Leaderboards, Challenges, Reward Systems, Motivation, Virtual Events, Live Events, Behavioral Change, Participation
Field Computer > Design
Published In Volume 3, Issue 7, July 2022
Published On 2022-07-06
Cite This Gamification in Event Tech: Enhancing Engagement Through Behavioral Design - Sarah Zaheer - IJLRP Volume 3, Issue 7, July 2022. DOI 10.5281/zenodo.15259138
DOI https://doi.org/10.5281/zenodo.15259138
Short DOI https://doi.org/g9f8x8
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