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Using Data Visualization to Enhance Event Experiences: Research on Attendee Interaction and Engagement

Author(s) Sarah Zaheer
Country India
Abstract The function of data visualization in improving event experiences by furnishing actionable insights based on attendee behaviors, feedback, and event trends. As technology becomes more prevalent in event management, post-event data have emerged as a valuable resource for organizers interested in ongoing improvement. Effectively designed visualizations such as interactive dashboards, heat maps of sessionality, and visual timelines of engagement enable stakeholders to quickly capture complex patterns. Through visually presenting performance metrics and feedback, these applications assist event organizers in determining what sessions were most impactful, where attention waned, and how audience segments responded to content. The research taps into recent literature on interactive and immersive visualization methods, combining both quantitative and qualitative views. It also points out real-world applications in which live visualizations contributed to improved decision-making, engagement, and a sense of "togetherness" among the audience. In addition, this article explains how combining the use of storytelling, personal informatics, and embodied interaction can enhance the emotional impact of data representation. From such lessons, the paper presents a framework for harnessing data visualization as a tool not just for reporting but for driving experiential knowledge and emotional engagement. By so doing, it makes visual data summaries a key strategic component in crafting more impactful and memorable experiences
Keywords Data visualization, Event experience, Audience engagement, Interactive dashboards, Post-event analytics, Visual storytelling, Session feedback, Immersive events, Attendee behavior, Event optimization, Tangible interaction, Embodied interaction, Real-time data, Engagement metrics, Experience design.
Field Computer > Data / Information
Published In Volume 2, Issue 12, December 2021
Published On 2021-12-08
Cite This Using Data Visualization to Enhance Event Experiences: Research on Attendee Interaction and Engagement - Sarah Zaheer - IJLRP Volume 2, Issue 12, December 2021. DOI 10.5281/zenodo.15259129
DOI https://doi.org/10.5281/zenodo.15259129
Short DOI https://doi.org/g9f8w8
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