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Driving Strategic Excellence: Building Robust Business Cases for Enterprise Growth

Author(s) Priyanka Taranekar
Country United States
Abstract In today's fast-paced business world, a well-crafted business case can make the difference between securing investment for strategic initiatives and missing growth opportunities. Through extensive literature review and analysis, we investigate the challenges organizations face in articulating value propositions and securing stakeholder buy-in for strategic initiatives. The research identifies key impediments including insufficient data utilization, inadequate frameworks for cost-benefit analysis, and cross-functional misalignment. The author recommends a comprehensive eight-step approach to develop business cases. This approach the aforesaid challenges through data-driven decision making, stakeholder alignment, and risk-return evaluation. The framework emphasizes clear strategic objective definition, thorough market analysis, quantifiable benefit projections, and continuous stakeholder engagement. The findings through literature review suggest that organizations implementing structured business case processes experience enhanced resource allocation, accelerated decision-making, and improved innovation outcomes, with surveyed companies reporting up to 17% higher revenue growth compared to those lacking formal processes. This research is a significant addition to the existing understanding of how organizations can leverage business cases as strategic enablers for sustainable growth and drive this leverage with a comprehensive approach.
Keywords Business Case, Organizational Transformation, Strategy
Published In Volume 6, Issue 1, January 2025
Published On 2025-01-08
Cite This Driving Strategic Excellence: Building Robust Business Cases for Enterprise Growth - Priyanka Taranekar - IJLRP Volume 6, Issue 1, January 2025. DOI 10.5281/zenodo.15035715
DOI https://doi.org/10.5281/zenodo.15035715
Short DOI https://doi.org/g88kkc
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